“Get to the Point!” by Joel Schwartzberg is a guidebook that helps readers sharpen their message and make their words matter. The book emphasizes the importance of having a clear and concise point in any communication, whether it’s a speech, presentation, or conversation. Schwartzberg provides practical tips and strategies for identifying, crafting, and delivering effective points. He also addresses common challenges and offers solutions for overcoming them. The book is aimed at professionals who want to improve their communication skills and make a greater impact with their words.
About the Author:
Joel Schwartzberg is an award-winning author, speaker, and communication expert. He has over 20 years of experience in the field of public speaking and has trained thousands of professionals to become more effective communicators. Schwartzberg is a former national champion public speaker and has won numerous speaking competitions. He is also a frequent contributor to The Huffington Post and has been featured in various media outlets, including The New York Times and The Wall Street Journal.
In addition to “Get to the Point!”, Schwartzberg has written several other books, including “The 40-Year-Old Version: Humoirs of a Divorced Dad” and “The Art of Presentation: Your Competitive Edge”. He is known for his engaging and practical approach to communication, helping individuals and organizations improve their message delivery and impact.
Publication Details:
“Get to the Point! Sharpen Your Message and Make Your Words Matter” by Joel Schwartzberg was published in 2017. The book was published by Berrett-Koehler Publishers. It is available in multiple formats, including paperback and e-book. The book is the first edition of Schwartzberg’s work on effective communication and message delivery.
Book’s Genre Overview:
“Get to the Point! Sharpen Your Message and Make Your Words Matter” by Joel Schwartzberg falls under the category of self-help and business communication. It provides practical advice and strategies for improving communication skills, specifically in delivering clear and impactful messages. The book is designed to help professionals enhance their communication abilities and make a stronger impact with their words.
Purpose and Thesis: What is the main argument or purpose of the book?
The main purpose of “Get to the Point! Sharpen Your Message and Make Your Words Matter” by Joel Schwartzberg is to guide readers in developing and delivering clear and impactful messages. The book argues that having a strong and concise point is essential in effective communication, whether it’s in speeches, presentations, or everyday conversations. Schwartzberg emphasizes the importance of crafting a clear point, using persuasive language, and delivering it with confidence and impact. The book’s thesis is that by honing their message and making their words matter, individuals can become more persuasive and influential communicators.
Who should read?
The book “Get to the Point! Sharpen Your Message and Make Your Words Matter” by Joel Schwartzberg is primarily intended for professionals who want to improve their communication skills. It is specifically targeted towards individuals who want to enhance their ability to deliver clear and impactful messages in various professional settings, such as presentations, speeches, and business communications. However, the book’s practical advice and strategies can also be beneficial for anyone seeking to improve their overall communication skills, regardless of their professional background.
Overall Summary:
“Get to the Point! Sharpen Your Message and Make Your Words Matter” by Joel Schwartzberg provides readers with practical guidance on how to develop and deliver clear and impactful messages. The book emphasizes the importance of having a strong and concise point in any form of communication, whether it’s a speech, presentation, or conversation.
Schwartzberg highlights the significance of identifying and formulating a clear point before communicating. He introduces the “So What” test, encouraging readers to assess the relevance and significance of their message. The book also emphasizes the importance of avoiding book reports and instead focusing on conveying a point that is meaningful and engaging to the audience.
The author provides strategies for effectively delivering messages, such as using persuasive language, leveraging volume and pauses, and avoiding common pitfalls like speaking too quickly or quietly. Schwartzberg also emphasizes the value of practicing out loud and seeking feedback to improve message delivery.
Throughout the book, Schwartzberg offers practical tips and insights, drawing from his extensive experience as a public speaker and communication expert. He encourages readers to train others in their organizations to convey strong points and provides guidance on how to do so effectively.
Overall, “Get to the Point!” serves as a comprehensive guide for professionals seeking to enhance their communication skills and make a greater impact with their words. It emphasizes the importance of having a clear and concise point, and provides practical strategies for crafting and delivering messages that resonate with audiences.
Key Concepts and Terminology:
While “Get to the Point! Sharpen Your Message and Make Your Words Matter” by Joel Schwartzberg does not introduce any specialized terminology or concepts unique to the book, it does emphasize several key concepts that are central to effective communication:
1. Point: The book emphasizes the importance of having a clear and concise point in any communication. A point is the central idea or message that the speaker or writer wants to convey to the audience.
2. Point-Forcing Power Phrases: These are phrases like “I recommend” or “I suggest” that encourage individuals to express their points more assertively and persuasively.
3. The “So What” Test: This test encourages individuals to assess the relevance and significance of their message by asking themselves, “So what? Why should the audience care?” It helps ensure that the point being communicated is meaningful and impactful.
4. Volume and Pauses: The book highlights the importance of using volume effectively to convey strength and confidence, as well as leveraging pauses strategically to emphasize key points and allow the audience to absorb the message.
5. Practice Out Loud: Schwartzberg emphasizes the value of practicing communication out loud rather than just in one’s head or by mumbling. This helps individuals collaborate their thoughts and mouth to effectively deliver their points.
Case Studies or Examples:
“Get to the Point! Sharpen Your Message and Make Your Words Matter” by Joel Schwartzberg includes various case studies and examples to illustrate the concepts and strategies discussed in the book. Some of these examples include:
1. Taylor vs. Denzel: Schwartzberg presents a scenario where two individuals, Taylor and Denzel, are vying for a promotion. He uses this example to highlight the importance of having a clear and impactful point in order to stand out and make a persuasive case.
2. Meryl Streep’s Golden Globe Speech: The author analyzes Meryl Streep’s acceptance speech at the Golden Globe Awards as a case study in effective communication. He breaks down the speech to showcase how Streep effectively conveys her point and engages the audience.
3. Personal Stories: Throughout the book, Schwartzberg shares personal anecdotes and stories to illustrate key points and provide real-life examples of effective communication. These stories help readers understand how to apply the strategies and concepts in their own communication.
These case studies and examples serve to demonstrate the practical application of the book’s principles and provide readers with tangible examples to learn from. They offer insights into how effective communication can make a difference in various scenarios and inspire readers to apply the strategies in their own lives.
Critical Analysis: Insight into the strengths and weaknesses of the book’s arguments or viewpoints
“Get to the Point! Sharpen Your Message and Make Your Words Matter” by Joel Schwartzberg offers valuable insights and practical strategies for improving communication skills. The book’s emphasis on having a clear and concise point is a strength, as it highlights the importance of delivering impactful messages.
One of the strengths of the book is its practicality. Schwartzberg provides actionable tips and techniques that readers can immediately apply to their communication. The inclusion of case studies and examples helps to illustrate the concepts and make them relatable.
The book also addresses common challenges in communication, such as speaking too quickly or quietly, and provides strategies for overcoming them. The emphasis on practicing out loud and seeking feedback is particularly helpful, as it encourages readers to actively work on improving their communication skills.
However, one potential weakness of the book is that it primarily focuses on the delivery of messages rather than the content itself. While the book acknowledges the importance of having a meaningful point, it does not delve deeply into the process of developing strong and compelling messages. Readers may benefit from additional guidance on crafting persuasive arguments and structuring their communication effectively.
Additionally, the book’s target audience is primarily professionals, which may limit its appeal to a broader readership. While the concepts and strategies can be applied in various contexts, the book’s examples and case studies predominantly cater to a business and professional setting.
Overall, “Get to the Point!” provides valuable insights and practical advice for improving communication skills. While it could benefit from further exploration of message development, its focus on delivering impactful points and practical strategies make it a useful resource for professionals seeking to enhance their communication abilities.
FAQ Section:
Q1: How can I ensure that my message is clear and impactful?
A: One way is to identify and articulate a strong and concise point. Use the “So What” test to assess the relevance and significance of your message.
Q2: How can I avoid sounding like I’m giving a book report in my presentations?
A: Focus on conveying a point that is meaningful and engaging to your audience. Use persuasive language and avoid simply regurgitating information.
Q3: How can I improve my public speaking skills?
A: Practice speaking out loud, seek feedback, and join organizations like Toastmasters International that provide opportunities for public speaking practice and development.
Q4: How can I overcome public speaking anxiety?
A: Focus on knowing your point, understanding that the moment is about your message, and practicing out loud to build confidence.
Q5: How can I make my message more persuasive?
A: Use point-forcing power phrases like “I recommend” or “I suggest” to assertively convey your point. Also, emphasize your highest-value propositions.
Q6: How can I engage my audience during a speech or presentation?
A: Use volume and pauses effectively to emphasize key points and allow the audience to absorb the message. Maintain eye contact and use body language to connect with your audience.
Q7: How can I ensure that my message is memorable?
A: Craft a clear and concise point that stands out. Use storytelling techniques and strategic stories to make your message more relatable and memorable.
Q8: How can I improve my communication skills in staff meetings?
A: Encourage your staff to use point-forcing power phrases and challenge them to articulate their highest-value propositions. Provide opportunities for them to practice speaking roles in meetings.
Q9: How can I avoid speaking too quickly or quietly?
A: Be mindful of your pace and volume. Practice speaking at a comfortable speed and use vocal exercises to improve your volume and projection.
Q10: How can I effectively communicate with different types of audiences?
A: Tailor your message to the specific needs and interests of your audience. Use language and examples that resonate with them and address their concerns.
Q11: How can I make my message more impactful in written communication?
A: Apply the same principles of having a clear and concise point. Use persuasive language, structure your writing effectively, and focus on conveying your main message.
Q12: How can I handle interruptions or distractions during a presentation?
A: Stay focused on your point and use strategic pauses to regain control. Address interruptions calmly and assertively, and redirect the conversation back to your message.
Q13: How can I effectively communicate with visual aids or slides?
A: Ensure that your visual aids support and enhance your point, rather than distract from it. Keep them simple, visually appealing, and aligned with your message.
Q14: How can I make my message more impactful in a short amount of time?
A: Prioritize your main point and focus on delivering it concisely. Use persuasive language and emphasize the most compelling aspects of your message.
Q15: How can I train my staff to convey strong points?
A: Encourage the use of point-forcing power phrases, run group exercises for practicing point formulation, and provide opportunities for speaking roles in internal meetings and conferences.
Q16: How can I effectively incorporate humor into my communication?
A: Use humor strategically to support your point and engage your audience. Be mindful of appropriateness and ensure that the humor aligns with your message.
Q17: How can I make my message more impactful in a virtual or online setting?
A: Adapt your communication techniques for virtual platforms. Use engaging visuals, maintain eye contact through the camera, and be mindful of your tone and pace.
Q18: How can I handle nervousness before a presentation?
A: Practice out loud, visualize success, and focus on your point rather than your nerves. Deep breathing exercises and positive self-talk can also help alleviate nervousness.
Q19: How can I effectively use storytelling in my communication?
A: Incorporate personal stories or strategic stories that support your point and make your message more relatable. Use storytelling techniques like vivid descriptions and emotional appeal.
Q20: How can I ensure that my message resonates with different cultural backgrounds?
A: Be mindful of cultural nuances and adapt your language and examples to be inclusive and respectful. Seek feedback and engage in cross-cultural communication training if necessary.
Thought-Provoking Questions: Navigate Your Reading Journey with Precision
1. How has reading “Get to the Point! Sharpen Your Message and Make Your Words Matter” changed your perspective on communication? What key takeaways or insights did you gain from the book?
2. Share an example of a time when you struggled to convey a clear point in your communication. How could the strategies and techniques discussed in the book have helped you in that situation?
3. Discuss the importance of having a strong and concise point in various forms of communication, such as speeches, presentations, or everyday conversations. How does having a clear point enhance the effectiveness of your message?
4. How can the “So What” test be applied to your own communication? Share an example of how you have used this test to assess the relevance and significance of your message.
5. Reflect on the concept of point-forcing power phrases, such as “I recommend” or “I suggest.” How can incorporating these phrases into your communication help you convey your point more assertively and persuasively?
6. Share your thoughts on the strategies presented in the book for improving message delivery, such as using volume and pauses effectively. How do these techniques contribute to engaging and impactful communication?
7. Discuss the role of storytelling in effective communication. How can incorporating personal stories or strategic stories enhance the delivery and impact of your message?
8. How can the principles and strategies discussed in the book be applied to written communication, such as emails, reports, or presentations with visual aids? Share examples of how you can make your written communication more impactful.
9. Reflect on the challenges and opportunities of communicating in virtual or online settings. How can you adapt the strategies from the book to effectively convey your message in these contexts?
10. Discuss the importance of practicing communication out loud and seeking feedback. Share your experiences with practicing and how it has helped you improve your message delivery.
11. How can the concepts and strategies from the book be applied to training others in your organization to convey strong points? Share ideas on how you can implement these strategies in a team or staff training setting.
12. Reflect on the role of humor in communication. How can humor be used strategically to support your point and engage your audience? Share examples of how you have incorporated humor in your own communication.
13. Discuss the challenges and strategies for communicating with diverse audiences, including different cultural backgrounds. How can you ensure that your message resonates with a wide range of individuals?
14. Share your thoughts on the strengths and weaknesses of the book’s arguments and viewpoints. Are there any areas where you would have liked to see more depth or additional examples?
15. How do you plan to apply the principles and strategies from the book in your own communication moving forward? Share specific goals or action steps you will take to improve your message delivery and make your words matter.
Check your knowledge about the book
1. What is the main emphasis of “Get to the Point! Sharpen Your Message and Make Your Words Matter”?
a) The importance of body language in communication
b) The significance of having a clear and concise point in communication
c) Strategies for overcoming public speaking anxiety
d) Techniques for using humor in communication
Answer: b) The significance of having a clear and concise point in communication
2. What is the purpose of the “So What” test discussed in the book?
a) To assess the relevance and significance of a message
b) To evaluate the delivery style of a speaker
c) To determine the appropriate use of visual aids
d) To measure the audience’s engagement during a presentation
Answer: a) To assess the relevance and significance of a message
3. What are some strategies for improving message delivery discussed in the book?
a) Using persuasive language and leveraging volume and pauses effectively
b) Incorporating personal stories and strategic stories
c) Practicing communication out loud and seeking feedback
d) All of the above
Answer: d) All of the above
4. How can point-forcing power phrases like “I recommend” or “I suggest” enhance communication?
a) They make the speaker sound more authoritative
b) They encourage the audience to pay attention
c) They help the speaker convey their point more assertively and persuasively
d) They add a sense of urgency to the message
Answer: c) They help the speaker convey their point more assertively and persuasively
5. What is the role of storytelling in effective communication?
a) To entertain the audience
b) To provide examples and evidence to support the point
c) To create an emotional connection with the audience
d) All of the above
Answer: d) All of the above
6. How can individuals improve their communication skills in staff meetings?
a) Encourage the use of point-forcing power phrases
b) Challenge employees to articulate their highest-value propositions
c) Provide opportunities for speaking roles in meetings
d) All of the above
Answer: d) All of the above
Comparison With Other Works:
“Get to the Point! Sharpen Your Message and Make Your Words Matter” by Joel Schwartzberg stands out in the field of communication and public speaking books due to its practical and actionable approach. While there are other books that cover similar topics, Schwartzberg’s book offers a unique focus on the importance of having a clear and concise point in communication.
Compared to other books in the field, “Get to the Point!” provides specific strategies and techniques for crafting and delivering impactful messages. It emphasizes the use of persuasive language, effective volume and pauses, and the incorporation of storytelling to engage the audience. The book also addresses common challenges in communication, such as speaking too quickly or quietly, and provides practical solutions for overcoming them.
In terms of other works by Joel Schwartzberg, “Get to the Point!” aligns with his expertise and style as a communication expert. His previous books, such as “The Art of Presentation: Your Competitive Edge,” also focus on improving communication skills and making a greater impact with words. However, “Get to the Point!” specifically hones in on the importance of a clear point and provides a comprehensive guide for professionals seeking to enhance their communication abilities.
Overall, “Get to the Point!” distinguishes itself through its practicality and emphasis on the power of a strong point in communication. It offers unique strategies and insights that set it apart from other books in the field and showcases Schwartzberg’s expertise in helping individuals sharpen their message and make their words matter.
Quotes from the Book:
1. “The biggest reason not to write a speech is that you don’t want to read a speech. Reading forces you to look down often and lose eye contact, and eye contact is crucial to engaging your audience.”
2. “The best speeches make it seem like you’re spontaneously sharing a fresh idea, not reading from a script written days or weeks ago.”
3. “The only way to know if you’ve successfully delivered your point is to approach someone in your audience afterward and ask, ‘Did you receive and understand my point?’ That’s it.”
4. “The key training is having your mouth and your brain collaborate on the conception and conveyance of a point. That can only happen if you’re actually using your mouth.”
5. “Use point-forcing power phrases like ‘I recommend’ and ‘I suggest’ to assertively convey your point and make it more persuasive.”
6. “Volume and pauses are your allies. Use them effectively to emphasize key points and allow the audience to absorb your message.”
7. “Craft a clear and concise point that stands out. Use storytelling techniques and strategic stories to make your message more relatable and memorable.”
8. “Practice speaking out loud, seek feedback, and join organizations like Toastmasters International that provide opportunities for public speaking practice and development.”
9. “Encourage your staff to use point-forcing power phrases, challenge them to articulate their highest-value propositions, and provide opportunities for them to practice speaking roles in meetings.”
10. “Adapt your communication techniques for virtual platforms. Use engaging visuals, maintain eye contact through the camera, and be mindful of your tone and pace.”
Do’s and Don’ts:
Do’s:
1. Do identify and articulate a clear and concise point in your communication.
2. Do use point-forcing power phrases like “I recommend” or “I suggest” to assertively convey your point.
3. Do practice speaking out loud and seek feedback to improve your message delivery.
4. Do use volume and pauses effectively to emphasize key points and engage your audience.
5. Do incorporate storytelling techniques and strategic stories to make your message more relatable and memorable.
6. Do tailor your communication to the specific needs and interests of your audience.
7. Do encourage your staff to use point-forcing power phrases and challenge them to articulate their highest-value propositions.
8. Do adapt your communication techniques for virtual platforms, using engaging visuals and maintaining eye contact through the camera.
Don’ts:
1. Don’t rely on reading from a script word for word in your speeches or presentations.
2. Don’t speak too quickly or quietly; be mindful of your pace and volume.
3. Don’t focus solely on regurgitating information; instead, convey a meaningful and engaging point.
4. Don’t overlook the importance of practicing out loud and seeking feedback to improve your communication skills.
5. Don’t underestimate the power of pauses; use them strategically to allow the audience to absorb your message.
6. Don’t neglect the relevance and significance of your message; use the “So What” test to ensure its impact.
7. Don’t forget to adapt your communication to different cultural backgrounds, being mindful of inclusivity and respect.
8. Don’t overlook the value of training your staff to convey strong points and providing opportunities for them to practice speaking roles in meetings.
These do’s and don’ts summarize the key practical advice from the book, providing actionable guidance for improving communication skills and making messages more impactful.
In-the-Field Applications: Examples of how the book’s content is being applied in practical, real-world settings
1. Business Presentations: Professionals who have read “Get to the Point!” have applied the book’s principles to their business presentations. They have focused on developing a clear and concise point, using persuasive language, and incorporating storytelling techniques to engage their audience. By implementing these strategies, individuals have reported delivering more impactful presentations that resonate with their clients and stakeholders.
2. Team Meetings: Managers and team leaders have utilized the book’s advice to improve communication in team meetings. They have encouraged their staff to use point-forcing power phrases and articulate their highest-value propositions. This has resulted in more focused and productive discussions, with team members conveying their points more assertively and persuasively.
3. Public Speaking Engagements: Individuals who frequently speak at conferences, seminars, or industry events have applied the techniques from the book to enhance their public speaking skills. They have practiced speaking out loud, used effective volume and pauses, and crafted clear points that stand out. As a result, they have reported increased confidence, improved audience engagement, and more memorable presentations.
4. Virtual Communication: With the rise of remote work and virtual meetings, professionals have adapted the book’s strategies to online communication. They have focused on maintaining eye contact through the camera, using engaging visuals, and adapting their tone and pace for virtual platforms. By applying these techniques, individuals have successfully conveyed their points and maintained audience engagement in virtual settings.
5. Sales and Marketing Presentations: Sales professionals and marketers have found value in the book’s emphasis on crafting persuasive messages. They have used the strategies to develop compelling value propositions, incorporate storytelling to connect with customers, and deliver impactful presentations. This has resulted in improved sales pitches, increased customer engagement, and better communication of product or service benefits.
These examples demonstrate how individuals in various professional settings have applied the content of “Get to the Point!” in practical, real-world scenarios. By implementing the book’s strategies, they have experienced improved communication, enhanced audience engagement, and greater impact in their respective fields.
Conclusion
In conclusion, “Get to the Point! Sharpen Your Message and Make Your Words Matter” by Joel Schwartzberg is a valuable resource for professionals seeking to enhance their communication skills. The book emphasizes the importance of having a clear and concise point in any form of communication, whether it’s a speech, presentation, or everyday conversation. Schwartzberg provides practical strategies and techniques for developing and delivering impactful messages, including the use of persuasive language, effective volume and pauses, and storytelling techniques.
The book offers actionable advice that can be applied in various real-world settings, such as business presentations, team meetings, public speaking engagements, virtual communication, and sales and marketing presentations. Readers have reported positive outcomes from implementing the book’s principles, including improved audience engagement, increased confidence, and more memorable communication.
While the book’s focus is primarily on message delivery, it provides a solid foundation for effective communication. Readers gain insights into the importance of crafting strong points, using persuasive language, and engaging their audience through storytelling. The practical nature of the book, with its do’s and don’ts, quizzes, and case studies, makes it a valuable tool for individuals looking to sharpen their communication skills.
Overall, “Get to the Point!” serves as a comprehensive guide for professionals seeking to make their words matter and deliver impactful messages. By applying the strategies and techniques presented in the book, readers can enhance their communication abilities, connect with their audience, and achieve greater success in their professional endeavors.
What to read next?
If you enjoyed “Get to the Point! Sharpen Your Message and Make Your Words Matter” by Joel Schwartzberg and are looking for further reading on communication and related topics, here are some recommendations:
1. “Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds” by Carmine Gallo: This book explores the techniques used by successful TED speakers and provides insights on how to deliver powerful and engaging presentations.
2. “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath: This book delves into the principles of effective communication and explores why certain ideas are memorable and impactful.
3. “Influence: The Psychology of Persuasion” by Robert Cialdini: This classic book examines the principles of persuasion and how they can be applied in various contexts, including communication and influence.
4. “Crucial Conversations: Tools for Talking When Stakes Are High” by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler: This book provides practical strategies for handling difficult conversations and improving communication in high-stakes situations.
5. “The Art of Communicating” by Thich Nhat Hanh: This book explores the importance of mindful communication and offers insights on how to cultivate compassionate and effective communication in all aspects of life.
6. “The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t” by Carmine Gallo: This book examines the power of storytelling in communication and provides guidance on how to craft compelling narratives that resonate with audiences.
These books offer further exploration of communication, persuasion, storytelling, and effective conversation. Each provides unique insights and practical strategies that can enhance your communication skills and help you make a greater impact with your words.